In this Privacy Policy, we explain how we collect, use, and share your personal information when you click on our ads, visit our websites, or sign up to receive more information about the services or products we provide.

1. Contact details of the controller and Data Protection Officer This privacy policy applies to the data processing by: BCG Digital Ventures, an operating division of The Boston Consulting Group Ltd Address: 80 Charlotte Street, London W1T 4QS, Great Britain E-mail: dataprotection(at)bcgdv.com Phone: +44 20 7758 7500 (hereafter “BCGDV” or “we”) You can reach our Data Protection Officer at: dataprotection(at)bcgdv.com

2.1 Collection and storage of personal data as well as type and purpose of their use 2.1 When visiting the website When you visit our website, the browser used on your device automatically send certain information to the server of our website for technical reasons, for example your IP address. • We process this information to provide you with the website content you have requested. • To ensure the security of the IT infrastructure used to provide the website, this information is also temporarily stored in web server log files. To provide the cookie consent management function, data from cookies (see below under “Cookies”) are temporarily processed on our web server in order to determine whether you have already given your consent when you visit the website again.

(a) Provision of content When you visit our website, data is temporarily processed on our hosting provider's web servers in order to provide you with the website content you have requested, and ensure the security of the system. For this purpose, our service provider processes data that is technically generated when you call up the website via the Hypertext Transfer Protocol(Secure) (HTTP(S)). Collected data may include (1) date and time of access, (2)your IP address, (3) the page accessed, (4) the previously visited page (referer URL), (5) the user agent string that identifies the browser or operating system, (6) installed fonts, (7) mime-types, (8) browser language and timezone, (9) Silverlight data, (10) installed plugins, (11) HTTP headers, and (12) screen resolution. This data is stored completely separately from any personal data you may provide to us on the site. We use Webflow, a service of Webflow, Inc., 398 11th St., Floor 2, San Francisco, CA 94103 USA as our hosting provider. You can find Webflow's Privacy Policy athttps://webflow.com/legal/privacy. The legal basis of the processing is our legitimate interest (Art. 6 para. 1lit. f) GDPR), namely the provision of the content accessed by you.(b) Cookie Banner and Consent Management We use "Cookiebot" to show you a cookie banner and to provide you with a function to manage your cookie consents for the Website. When you visit our Website, you can choose if and which cookies we can store in your browser. When you give or actively refuse consent, Cookiebot automatically logs your IP address (without the last three digits) with a timestamp and anonymous, random and encrypted key value. Your selection and key value are also stored in a cookie in your browser. When you visit the website again, we check whether you already gave consent and activate cookies, as well as related analysis and tracking tools according to your consent. The legal basis for the placing of the Cookiebot cookie and processing of the cookie data is our legitimate interest (Art. 6 para. 1 lit. f) GDPR), namely the management of cookie consents granted by you. You can find more detailed information on the content and purposes of the cookies and similar technologies used in the 'Cookies' section. Cookiebot is provided by the serviceprovider Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark. You can find  Cookiebot privacy policy see.

2.2 When you fill in our contact form If you would like us to reach out to you to become a partner of our service,you can leave your contact data in our contact form without any further obligation. We will use your name, e-mail address and telephone number for the purpose of reaching out to you. The legal basis is Art. 6 para. 1 lit. a) GDPR,your consent. We also ask you for further information about your company such as your company name, fleet size and job title. This information is voluntary and used for market analysis purposes and to better tailor our programme to you, Art. 6 para. 1 lit. f) GDPR. We have a legitimate interest in only launching service and product ideas for which there is measurable market interest. We store your data for a maximum of twelve months and delete or anonymize it as soon as it is determined that a market launch of the service/product will not take place. We do not pass on your personal data to third parties without your consent. We use Webflow, Webflow, Inc., 39811th St., Floor 2, San Francisco, CA 94103, USA to host your input data. You can find Webflow's Privacy Policy at https://webflow.com/legal/privacy. We further use HubSpot, 1 Sir John Rogerson's Quay, Dublin, Ireland privacy policy at https://legal.hubspot.com/privacy-policy,  for the purposes of sending you personalized emails to keep you informed about our product and services. Your email address, the registration data, the time of registration and the IP address used for registration will be saved until you unsubscribe from the newsletter. The storage serves the purpose to send you the newsletter and to prove your registration. According to the findings of the European Court of Justice, the USA does not have an adequate level of data protection. The transfer therefore entails the risk that the data may be processed without your knowledge for the purposes of third parties and that the data may not be protected against access by third parties. In particular, there are governmental access possibilities, for example, in the context of intelligence collection powers under Section 702FISA and Executive Order 12 333. You can prevent the collection of data for these purposes by not giving us your consent.
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3. Cookies We use cookies on our website. Cookies are text files stored by the Internet Browser on your device, which are being processed to relay information related to your visit to our website. Depending on functionality and purpose for use, your consent to setting such cookies may be required. Inasmuch, cookies can be distinguished by whether or not the consent of a data subject is necessary for their processing. The following cookies do not require consent: • Cookies that are purely functional in that they support the transmission of a message across an electronic communication network • Cookies that are necessary to deliver services expressly requested by the user All cookies for other purposes than those listed above require consent.

3.1 Management of cookies and similar technologies used on this website (a) Consenting to the use of cookies and similar technologies, and management via the cookie banner Insofar as your consent is necessary for the use of cookies and similar technologies, we only set these after you have previously given your consent.When you first visit our website, we will display a cookie banner; in this banner, you can consent to the use of cookies and similar technologies through clicking a button. The cookie banner will be available to you via the cookie policy linked to from the footer of this website. Via the cookie policy, you will be able to see which cookies you have consented to under which cookie consent ID. You can also access the cookie banner from there, in order to change your previous cookie settings. Your consent and any individual choices of cookies are saved as a cookie(‘opt-in cookie’) on your device, in order to determine on a later visit to our website, whether you have already given consent to the use of cookies on our website. Necessarily required cookies can not be deactivated through the cookie management functionality on this website. However, you can generally deactivate cookies in your internet browser at any time. (b) Management of cookies and similar technologies through your Internet browser settings You have the option to manage cookies and similar technologies in the settings of your browser. Different browsers offer different ways to configure cookie settings. More in-depth information on this topic can be found for example at https://www.all aboutcookies.org/manage-cookies/. However, we would like to point out that some functionality of the website may stop working, or work incorrectly, when cookies are generally disabled in your browser.

3.2 Cookies used on this website This website uses the following cookies: " <script id="CookieDeclaration" src="https://consent.cookiebot.com/abba6273-1979-4a36-9ba7-fb80650fa162/cd.js" type="text/javascript" async></script> "

4. Analytics and marketing tools The tracking measures listed below and used by us are carried out on the basis of the consent given by you via the cookie dashboard on a voluntary basis. Withthe tracking measures used, we want to ensure a needs-based design and the ongoing optimization of our website as well as test the success of our advertising campaigns. We also use the tracking measures to statistically record the use of our website and to optimize our offer for you. The provision of this data is neither legally nor contractually required or necessary for the conclusion of a contract. You are not obliged to provide this personal data. The respective data processing purposes and data categories can be found in the explanations on the corresponding tracking tools. When transferring your personal data to third countries, we have concluded standard contractual clauses with our service providers.

4.1 Facebook Pixel Insofar as you have declared your consent, the so-called "Facebook pixel" of the social network Facebook is used within our website. The Facebook pixel enables us to analyze and evaluate user behavior after clicking on an advertisement on Facebook and after subsequent forwarding to ourwebsite. Through continuous analysis, we can thus create accurate statistics on the success of our ad according to the usage actions performed on the target page.The legal basis is your consent, Art. 6 para. 1 lit. a) GDPR. Facebook is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA,or if you are an EU resident, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.  The Processing of the data by Facebook takes place within the framework of Facebook's data policy.

4.2 Google Analytics If you have given your consent, Google Analytics is used on this Website. Google Analytics uses cookies that enable an analysis of your use of ourwebsite. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. We would like to point out that on this website Google Analytics has been extended to include IP anonymisation in order to ensure anonymous collection of IP addresses (so-called IP masking). Google therefore will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.  During your website visit, the following data is collected, among other things: • The pages you visit, your"click path" •Achievement of "website goals" (conversions, e.g. newsletter sign-ups, downloads, purchases) • Your user behavior (for example, clicks, dwell time, bounce rates) •  Your approximate location(region) •Your IP address (in shortened form) • Technical information about your browser and the end devices you use (e.g., language setting, screen resolution) • Your internet service provider •The referrer URL (via which website/advertising medium you came to this website  On behalf of the operator of this website, Google Analytics will use information from your website visit to evaluate your pseudonymous use of the website and to compile reports on website activities. The reports provided by Google Analytics serve to analyze the performance of our website and the success of our marketing campaigns. Recipient of the data is Google Ireland Limited, Gordon House, Barrow Street,Dublin 4, Ireland as processor. For this purpose, we have concluded a data processing agreement with Google. Google LLC, headquartered in California, USA,and, where applicable, US authorities may access the data stored by Google. A transfer of data to the US can therefore not be excluded. According to the findings of the European Court of Justice, the USA does not have an adequate level of data protection. The transfer therefore entails the risk that the data may be processed for third-party purposes without your knowledge and that the data may not be protected against access by third parties. In particular, there are government access possibilities, for example, in the context of intelligence collection powers under Section 702 FISA and Executive Order 12333. The data sent by us and linked to cookies are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google, either by a. not giving your consent to the setting of the cookie or b. by downloading and installing the browser add-on to deactivate Google Analytics. You can prevent cookies from being stored on your hard drive by selecting"Do not accept cookies" in the browser settings. In that case,however, you may not be able to use all the functions of this website to their full extent. The legal basis for this data processing is your consent, Art. 6 para. 1  lit. a) GDPR. You can revoke your consent at any time with effect for the future by calling up the cookie settings in the"Cookie Dashboard" and changing your selection there. Google Analytics is  a web analysis service of Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/gb.htmlor https://policies.google.com/?hl=en.

4.3 Google Tag Manager For reasons of transparency, we would like to point out that we use the Google Tag Manager. The Google Tag Manager itself does not collect any personal data.The Tag Manager makes it easier for us to integrate and manage our tags. Tags are small code elements used, among other things, to measure traffic and visitor behaviour, to measure the impact of online advertising and social channels, to set up remarketing and targeting, and to test and optimize websites. For more information about the Google Tag Manager see:https://marketingplatform.google.com/intl/en/about/analytics/tag-manager/use-policy/

4.4 Hotjar With your consent, our website uses the web analytics service Hotjar, which creates so-called heat maps. Heat maps graphically display statistics about mouse movements and clicks on our site. This enables us to identify frequently used functions of our website and to further improve the site. Hotjar uses cookies and similar technologies to analyze our website with regard to your user behavior. Your IP address is shortened before the evaluation of the usage statistics, so that no conclusions can be drawn about your identity.In addition to mouse movements and clicks, information on the operating system,browser, incoming and outgoing references (links), geographical origin as well as resolution and type of device are evaluated for statistical purposes. Data entered by you on form fields on our website is hidden and not recorded. This information is pseudonymous and will only be processed within the European Union. Your data will not be passed on to third parties by us or by Hotjar. The legal basis is Art. 6 para. 1 lit. a) GDPR, your consent. Hotjar also supports the so-called do-not-track function of your browser. If You activate this function in your browser, Hotjar will not collect any data.You can find instructions for the different browsers on Hotjar's website. For more information on Hotjar’s do-not-track function, see https://www.hotjar.com/legal/policies/do-not-track/ Hotjar is provided by Hotjar Ltd, Elia Zammit Street 3, St Julians STJ 1000,Malta. You can also find more detailed information in Hotjar's privacy policy.

5. Data subject rights You have the right • To request information about your personal data processed by us in accordance with Art. 15 GDPR; • Pursuant to Art. 16 GDPR, torequest without undue delay the correction of inaccurate or completion of your personal data stored by us; • Pursuant to Art. 17 GDPR, to request the erasure of your personal data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defense of legal claims. If i have made your personal data public, we are obliged, taking into account available technologies and technical possibilities, to inform controllers who process your personal data that they have been requested to erase all links to,or copies or replications of, that personal data; • Pursuant to Art. 18 GDPR, to request the restriction of the processing of your personal data, insofar as the accuracy of the data is contested by you, the processing is unlawful, but you object to its erasure and we no longer need the data, but you need it for the assertion, exercise or defense of legal claims or you have objected to the processing pursuant to Art. 21 GDPR; • Pursuant to Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, commonand machine-readable format or to request that it be transferred to another controller; • In accordance with Art. 7 (3)GDPR, to revoke your consent once given to us at any time. This has the consequence that we may no longer continue the data processing, which was based on this consent, for the future; and • To complain to a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our registered office for this purpose.

6. Right to object If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 para. 1 lit. f) GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21GDPR, provided that there are grounds for doing so that arise from your particular situation or the objection is directed against direct marketing. In the latter case, you have a general right of objection, which is implemented by us without specifying a particular situation. If you would like to exercise your right of revocation or objection, it is sufficient to send an e-mail to dataprotection(at)bcgdv.com with reference to “Snug Smart Homes”.  Last updated: 2023 BCG Digital Ventures is committed to transparent data protection practices in accordance with the following principles and in compliance with applicable data protection laws, in particular the EU General Data Protection Regulation and the UK General Data Protection Regulation (both together the “GDPR”).

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